Public relations involves creating mutualunderstanding between organizations and their publics. Negative public relations, also called dark public relations (DPR) It is a process of destroying the targets reputation and/or corporate identity.The objective in DPR is to discredit someone else, who may pose a threat tothe clients business or be a political rival The building of a dark PR campaign, also known as a dirty tricks or a smear campaign LOGO пѓNews пѓAudio visual materialsпѓSpeeches пѓPublic service activitiesпѓSpecial events пѓCorporate identityпѓBuzz marketing materialпѓMobile marketing пѓCompany websiteпѓWritten materials LOGO Lobbying:Lobbying can be part of the government affairs programme.Public Affairs:Developing effective involvement in public policy and helping anorganization adapt to public expectations.

Industry Relations: Relating with other firms in the industry of an organization and withtrade associations.Development/Fund-Raising:Demonstrating the need for and encouraging the public to support anorganization, primarily through financial contributions. Publicity:Disseminating planned messages through selected media tofurther the organizations interest.Press /media relation :Working with the mass media in seeking publicity or responding to theirinterest in the organization LOGO The function of public relation is to create a climate of mutual understanding between an organization and its publicto manage then organization reputationPublic relation involves building good relations with the companyвЂ™s various publics by obtaining favorable publicity building up a goodimage and handling or heading off unfavorable rumors stories and events LOGO Public relations is theвЂњmanagement function that identifies, establishes and maintainsmutually beneficial relationships between an organization and its publicsupon whom its success depends.вЂќ LOGO Edward Bernays, often described as the father of public relations LOGO 337-352.Edward Bernays, often described as the father of public relationsPublic relations is a strategic communication process that buildsmutually beneficial relationships between organizations and theirpublics. (1999), 'The impact of culture on Japanese public relations', Journal of Communication Management, Vol. The authors conclude that similar studies of public relations practice in various cultures will contribute to effective public relations and help toward building a strong theory of international public relations. Although Japanese practitioners valued symmetrical forms of public relations, they seemed constrained to practise the oneвЂђway models. Wa, kouвЂђchou, amae and tatemae were among the cultural concepts that played a significant role in the way Japanese public relations practitioners operate. They conclude that media relations are highly valued by Japanese practitioners who use friendships, typified by the personal influence model, to conduct their media relations. They then report on quantitative and qualitative data gathered from 81 public relations practitioners working in Japan. The authors argue that public relations practitioners and scholars should recognise the importance of culture (both societal and organisational) as a variable that affects public relations practice in various countries. Chapter 2 The Evolution of Public Relations Chapter 3 Ethics and Professionalism. The need for international public relations in a modern world characterised by collapsing trade barriers and increased international trade sets the stage for the study reported in this paper.

Introduction to public relations pdf